The essence of Curls in Bloom lies inside the bottle. An all-natural, vegan friendly blend of hydrating floral waters, nourishing Shea Butter & moisturizing Castor, sourced from South African farms like this, Qobo Qobo, organic growers of Rosemary & Cape Geranium, the perfect ingredients sustainably sourced & ethically farmed for the ultimate hair care range created for the conscious shopper. This Proudly South African brand is the first of its kind in the way it’s designed, sourced & manufactured. We are a blooming community of individuals that prides itself in putting our Bloomers first. Because #WeAreTheBloomers